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Handcrafted objects and physical environments matter more than ever because they carry texture, weight, and human intention. This article explores why materials, context, and process shape the things we cherish, and how fabrication creates meaning that doesn’t always reveal itself at first glance.

The brands winning today are showing up in real life. From fabrication to experiential marketing, physical moments build trust faster than any algorithm and turn attention into loyalty.

We started Dollhouse in New York City because we love building things. Full stop.